Shruti Choudhary

Associate Professor at Woxsen University
Woxsen University

Dr. Shruti Choudhary is an accomplished professional serving as an Associate Professor specializing in Marketing and Branding at Woxsen University in Hyderabad, India. With over 18 years of extensive experience in teaching, training development, and research, Dr. Choudhary holds a Doctorate Degree obtained in 2015, focusing on innovative marketing strategies.

Her academic journey includes a Master’s in Business Administration, a Master’s in Computer Application, and an M.Sc in Information Technology. Dr. Choudhary’s expertise extends to the realms of Marketing and Technology, where she has made significant contributions to the research field. Her work is evidenced by numerous international and national publications, featuring in reputable ABDC/Scopus Journals, as well as numerous edited book chapters.

Acknowledged for her scholarly achievements, Dr. Choudhary has received the Best Paper Award for two international papers. In addition to her research contributions, she has authored two books on Management Information System and Packaging Innovation. Dr. Choudhary has been invited as a keynote speaker to numerous international conferences, where she has presented her research papers. Her influence also extends to faculty exchange programs, where she has delivered lectures at various international universities in the USA, Canada, and Europe.

In recognition of her leadership, Dr. Choudhary holds the position of Chair of COE-Digital Transformation & Customer Experience, further solidifying her commitment to driving excellence in the realms of digital transformation and enhancing customer experiences. Beyond academia, Dr. Choudhary has played a pivotal role in conducting Management Development Programs (MDP), Faculty Development Programs (FDP), and training sessions for multinational companies, showcasing her commitment to bridging the gap between academia and industry.

Connect with Shruti on LinkedIn.

Shruti on mentorship

My commitment to mentorship is rooted in my belief that guiding and nurturing the next generation of professionals is crucial for their personal and professional development. I find immense satisfaction in helping students navigate the complexities of academia and preparing them for the challenges of the industry.

Specialty topics

Marketing and Branding

Favorite books and learning resources

“The 7 Habits of Highly Effective People” by Stephen R. Covey
“Mindset: The New Psychology of Success” by Carol S. Dweck

Fun Facts

Hey folks, it’s pretty neat – I discovered I’m actually quite good at juggling when I should’ve been buried in books for finals. Instead of hitting the books, I started tossing objects in the air and voila! Turns out, I’ve got a knack for juggling. Now, besides teaching in the classroom, I’ve added a new skill to my repertoire: entertaining friends and family with some impromptu juggling sessions. It’s a fun little surprise that came out of nowhere. Who knew procrastination could lead to discovering a hidden talent? Well, now I do!

By the way, I’m also a gym enthusiast, firm believer in karma, and I firmly live in the present, embracing every moment to enjoy life to the fullest.