Xiaodong Nie
Profile | Curriculum Vitae
EDUCATION
- Ph.D., Marketing College of Business, University of Texas at Arlington Dissertation Title: How Does Local-Global Identity Affect Consumer Decision Making Committee: Narayanan Janakiraman (Co-Chair), Zhiyong Yang (Co-Chair), Adwait Khare — 2016 -2021
– Winner of ACR/Sheth Foundation Dissertation Award, 2020 - M.S., Marketing, Eller College of Management, University of Arizona — 2015 – 2016
- M.A., International Business (Minor: Supply Chain Management) Hough Graduate School of Business, University of Florida B.A., — 2013 – 2014
- English for Finance and Investment (Minor: Finance and Investment) The University of Shanghai for Science and Technology — 2009 – 2013
ACADEMIC APPOINTMENTS
- Assistant Professor of Marketing, School of Business, University of Washington Bothell — 2021- Present
RESEARCH INTERESTS
- Cross-cultural psychology
- Experiential versus material purchases
- Consumer emotion
- Consumer mindset
- Social media marketing
RESEARCH UNDER REVIEW
Nie, Xiaodong, Zhiyong Yang, Yinlong Zhang, and Narayanan Janakiraman “How Does Global-Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness,” Conditional Accept, Journal of Marketing Research.
RESEARCH IN PROGRESS
- “Guilt and Shame: A Meta-Analytic Test of Their Relative Impact in the Prosocial Domain,” Yang, Zhiyong, Xiaodong Nie, and Narayanan Janakiraman
- “The Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,” Nie, Xiaodong and Zhiyong Yang
- “Why Do Locals Prefer Experiences? Understanding It Through the Lens of Perceived Social 2 Connectedness,” Nie, Xiaodong, Wilson Bastos, Zhiyong Yang, and Narayanan Janakiraman
- “Global-Local Identity on Online Review Reliance,” Nie, Xiaodong and Sijie Sun
CONFERENCE PRESENTATIONS
*Presenter
- Xiaodong Nie, Wilson Bastos, Zhiyong Yang, and Narayanan Janakiraman (October 2021), “Experiential Versus Material Purchases: A Cultural Identity Perspective,” Paper will be presented at the Association of Consumer Research Annual Conference. Virtual.
- Zhiyong Yang, *Xiaodong Nie, and Narayanan Janakiraman (March 2020), “Guilt and Shame: A MetaAnalytic Test of Their Relative Impact in the Prosocial Domain,” Paper presented at the Society of Consumer Psychology Annual Conference. Huntington Beach, CA.
- *Xiaodong Nie, Narayanan Janakiraman, Zhiyong Yang, and Yinlong Zhang (October 2019), “The Effects of Local-Global Identity on Preference Between Purchase Versus Rent Decision: the Role of Settler-Traveler Mindset,” Paper presented at the Association of Consumer Research Annual Conference. Atlanta, GA.
- *Xiaodong Nie and Zhiyong Yang (October 2019), “The Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,” Paper presented at the Association of Consumer Research Annual Conference. Atlanta, GA.
- *Xiaodong Nie and Zhiyong Yang (February 2019), “The Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,”Paper presented at the Society of Consumer Psychology Annual Conference. Savannah, GA.
TEACHING EXPERIENCE
At University of Washington, Bothell
- Instructor, BBUS 423: Marketing Intelligence (Undergraduate) Instructor, BBUS 539: Marketing Intelligence (MBA)
At the University of Texas at Arlington
- Instructor, MARK3323: Integrated Marketing Communication (Undergraduate)
- Instructor, MARK4325: International Marketing (Undergraduate)
- Teaching Assistant, MARK 5328: Product Management (MBA), Dr. Narayanan Janakiraman
- Teaching Assistant, MARK 4311: Marketing Research (Undergraduate), Dr. Yiyi Li
TEACHING INTERESTS
- Consumer Behavior
- International Marketing
- Integrated Marketing Communication
- Marketing Research/Analytics
- Digital Marketing/Analytics
- Marketing Management
PROFESSIONAL INTERESTS
Reviewer
- Competitive Papers Reviewer, Society of Consumer Psychology Annual Conference, 2018
- Competitive Papers Reviewer, Academy of Marketing Science Annual Conference, 2018
Professional Affiliations
- American Marketing Association
- Association for Consumer Research
- Society for Consumer Psychology
- Society for Marketing Advances
Professional Services
- Manager of Research Experience Program Subject Pool, The University of Texas at Arlington, 2017– 2020
RECOGNITION, REWARDS, AND CERTIFICATIONS
- Enhanced Graduate Assistantship, The University of Texas at Arlington, 2016–present
- Outstanding Doctoral Student Travel Stipend, The Society of Consumer Psychology Annual Conference, The University of Texas at Arlington, 2019
- Outstanding Doctoral Student Travel Stipend, The Association of Consumer Research Annual Conference, The University of Texas at Arlington, 2019
- Michael and Amy Bull Endowed Doctoral Fellowship, The University of Texas at Arlington, 2020
- College of Business Dissertation Grant ($1920), The University of Texas at Arlington, 2020
- ACR/Sheth Foundation Dissertation Award Winner (cross-cultural track), 2020
- Dissertation Fellowship ($7000), The University of Texas at Arlington, 2021
- Google Ads Certification, 2021
- Shopping Ads Certification, 2021
- Google Analytics Certification, 2021